Sweden audiobook subscription: how Nextory grew 60%
Sweden audiobook subscription grew fast in early 2021 as Nextory reported 60% user growth, launched in Norway and acquired Nubico in Spain.
Sweden audiobook subscription growth: why did Nextory report 61% in Q1?
Sweden audiobook subscription growth reached 61% year over year for Nextory in Q1 2021, according to Nextory in April 2021. The service operated in 7 markets as of April 2021, according to The New Publishing Standard in April 2021, covering Sweden, Finland, Denmark, Austria, Switzerland, Germany and the Netherlands. Shadi Bitar, chief executive of Nextory, said in a company press release reported by The New Publishing Standard in April 2021: “In terms of new users, we have had the best start ever in a new year.” Our data methodology treats such percentage gains with care because The New Publishing Standard noted in July 2021 that Nextory shared percentages rather than absolute numbers.
| Indicator | Value as of mid-2021 | Source and date |
|---|---|---|
| Nextory paying users, Q1 2021 | 61% year over year | Nextory, April 2021 |
| Nextory paying users, Q2 2021 | 60% year over year | Nextory, July 2021 |
| Markets served | 8 markets | Nextory, July 2021 |
| Nubico catalog acquired | 50000 books, 80 magazines | Good e-Reader, June 2021 |
| Storytel subscribers, Q2 2021 | 1.6 million | Storytel, July 2021 |
Sweden audiobook subscription vs Storytel: how large was the gap?
Sweden audiobook subscription rival Storytel reported 1.6 million subscribers in Q2 2021, according to Storytel investor data reported in July 2021. Storytel Q2 streaming revenue was 545.5 million SEK, according to Storytel data reported in July 2021. Non-Nordic subscribers reached 643000, up 52% year over year, according to Storytel data reported in July 2021. The contrast echoes the Storytel streaming rivalry that shaped Nordic audio in that period.
Sweden audiobook subscription expansion: why did Norway and Spain matter?
Sweden audiobook subscription provider Nextory called Norway its most successful launch after May 2021, according to Nextory in July 2021. All targets were exceeded during the first 2 months in Norway, according to Nextory in July 2021. The app was available in 8 European markets as of July 2021, according to Nextory in July 2021. Nubico offered 50000 books and 80 magazines for 8.99 euros per month as of June 2021, according to Good e-Reader in June 2021.
Unlike the smaller Greek book market profiled for 2020, Sweden supplied scale for subscription testing.
Sweden audiobook subscription FAQ
What drove Sweden audiobook subscription growth for Nextory in early 2021?
Nextory drove Sweden audiobook subscription growth with 61% more paying users in Q1 2021, according to Nextory in April 2021. Growth continued with a 60% rise in Q2 2021, according to Nextory in July 2021. Launches in Norway and the Nubico deal widened its catalog and market reach.
How did Sweden audiobook subscription scale compare between Nextory and Storytel?
Storytel was larger in Sweden audiobook subscription scale with 1.6 million subscribers in Q2 2021, according to Storytel data reported in July 2021. Nextory reported percentage growth without absolute counts. Storytel disclosed 545.5 million SEK in Q2 streaming revenue, according to Storytel data reported in July 2021.
Why did Norway and Spain matter for Sweden audiobook subscription expansion by Nextory?
Norway and Spain gave Sweden audiobook subscription provider Nextory distinct growth paths. Norway launched in May 2021 and exceeded all two-month targets, according to Nextory in July 2021. Spain came through the June 2021 Nubico acquisition, adding a base of 50000 books and 80 magazines, according to Good e-Reader in June 2021.
What should buyers check in a Sweden audiobook subscription from Nextory?
Buyers should weigh catalog size against release timing in Sweden audiobook subscription choice from Nextory. Nextory held 300000 audiobooks and ebooks as of June 2021, according to Good e-Reader in June 2021. Its lower tier delayed new releases by six months, according to Good e-Reader in June 2021, while the upper tier offered immediate access.